HD and UHD Colour Grading
Colour grading is one of the final steps in the
video production process. It’s the cherry on the sundae (assuming
you like cherries). In the ‘olden days’, colour grading was really a
means to correct images that that was incorrectly, or not ideally
shot. Hence, it used to be more commonly termed “colour correction”.
Filmmakers wanted to improve problem shots or balance the tones of
individual clips in an edit. Fast forward to today – with
improvements in technology, hardware and software, platforms such as
DaVinci Resolve have given colourists more power and better tools –
resulting in more capability and scope to make adjustments to the
filmmaker’s images. No longer is it just about “fixing” an image.
Colourists are now able to use their imaginations, to push the
barriers of colour, and use colour too add a look and “feel” to
their productions.
Colour grading gives us precise control over
colour, contrast, brightness and saturation. Manipulating these
colour characteristics allows us to take visual quality of your
video to a new level. The beauty of a great colour grade, is that it
can also add another dimension to your video – so we’re not just
telling the story through appropriately timed video cuts, we’re
helping to create a mood and reflect an entire brand identity.
At Konkar Media, we love colour grading. We’ve
seen countless films and corporate videos (from other providers)
that were great, but could have been that much better, had they been
treated with a nice colour grade. We really believe in it! When you
work with konkar media, you can rest easy in the knowledge that
EVERY project we create is colour graded to maximise it’s
impact. Our small team of talented colourists care as much about
your project as you do.
We’ve graded corporate films, TVC’s, music
videos, web videos, training videos and more.
Colour grading is just one of the production services we
offer. Get in touch if you’d like to know more.